You Get What You Pay For

Did Rudy lose because the purportedly "ruthless" candidate was too nice?

Most critical in the closing days of the contest, when he desperately needed to reinsert himself into the narrative, was Giuliani’s inexplicable refusal to draw contrasts with his rivals, especially the surging McCain, whose votes were coming directly out of the former mayor’s hide.

“Within the campaign, there was broad strategic consensus to engage the opposition,” shared a frustrated adviser. “But whether it was subtle or aggressive or stuff in between, the reality was that it was his decision, and his opinion was that that was not the way he wanted to run campaign.”

“He just didn’t want to do [contrast ads],” said another source close to the campaign. “He rejected a lot offers.”

“You see what that gets you — maybe McCain will send him a thank you note.”

And

"I'm proud that we chose to stay positive," Giuliani said after the Florida results were known. Even beyond his unwillingness to launch negative ads, in fact, Giuliani declined to raise direct contrasts with his rivals on the campaign trail.

Of course, I do not know if this evaluation is accurate or not.  If it is, however - those of us who bemoan the nastiness and brutality of some campaigns should realize:  we get what we pay for.  If we do not reward candidates who attempt to run above board, based-on-the-issues campaigns, then we will not see more of them in the future.

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